About the Project

In the coming years, European societies will increasingly feel the strains of demographic ageing. On average, Europeans now live longer lives, have fewer children and retire earlier than in previous decades. This, most experts agree, will lead to a considerable imbalance between the generations from about 2010 onward. More significantly, however, this imbalance is likely to have profound effects on European labour markets, social protection systems, health care systems, and societal integration as a whole. As a result, many commentators argue that European social models, mainly based on Bismarckian social insurance mechanisms, can no longer cope and that it is time for radical structural reform, preferably along the lines of more market-oriented systems.

Within the last decade or so, policy-makers in most European countries have listened to these voices and have, albeit to varying degrees, tried to ready European social models for the challenges of demographic ageing. However, although the arguments in favour of radically reforming European social protection systems are persuasive (World Bank, 1994), there are limits to structural reform. First, reform experiences of the past decade have shown that reforming social protection systems, particularly health care and pension systems, is politically risky (Pierson, 1994). Pension and health care systems based on intergenerational solidarity have proven remarkably popular with European electorates (Hinrichs, 2000; Pierson, 1996). Second, given that current European welfare systems consist of large, well articulated, and networked institutions, and given that these institutions are relatively inert, a radical shift seems unlikely in the short and medium-term. Last, and most importantly, it is not altogether clear that a radical departure from the social insurance model alone is a panacea for the problems of demographic ageing (c.f Orszag and Stiglitz, 1999; European Commission, 1999). In terms of pension systems alone, studies have shown that policy measures aimed at increasing retirement ages (e.g. raising the statutory retirement age, introducing actuarial deductions for early retirement, etc.) have had a relatively modest impact on early retirement (OECD, 1998). Moreover, the potential implications of radical reform models for social justice and social equity have been unpalatable for many European policy actors.

Quite apart from potential policy problems, demographic ageing also represents a unique opportunity for European societies. Present and future generations are not only be in better health than ever before, they also have benefited from a high levels of training and education. Rather than merely making claims on the public purse, the elderly are increasingly in a position to make a valuable contribution to European societies. One of the main challenges of demographic ageing, then, is to tap into and activate this rich reservoir of human and social capital for the benefit of European societies as a whole.

How, then, are European policy-makers to face the challenge of demographic ageing? Apart from reforms of the social protection and health policy mechanisms themselves, many policy actors, particularly at the European level, have argued in favour of a more broadly based policy approach. Rather than relying on either conventional welfare state institutions or market incentives, these policy actors, most notably the European Commission (1999), have called for a more comprehensive policy agenda commonly subsumed under the buzz-word “active ageing”. 

What is active ageing? The OECD (1998) defines active ageing as

“...the capacity of people, as they grow older, to lead productive lives in the society and the economy. This means that they can make flexible choices in the way they spend time over life – in learning, in work, in leisure and in care-giving” (OECD, 1998, p.84).

However, the OECD continues, more often than not older people encounter obstacles to living an active life. These barriers include poor health, inflexible labour markets and poor public policy. Active ageing policy, then, is designed to overcome obstacles to active ageing.

Unlike more traditional social policy, the active ageing agenda cuts across many different policy arenas and involves a plurality of different policy actors. For the labour market, active ageing implies convincing people to work longer and adapting work environments to older people. This aim alone involves providing access to training and new skills throughout an individual’s working life as well as flexible retirement schemes at both the level of the firm and the economy as a whole.

In terms of social protection, active ageing policy means that pension schemes be adapted to permit part-time work and gradual retirement. This approach, which the Commission understands to be a more “productive” way of dealing with ageing than the pension design debate, will affect individual and collective retirement behaviour. On the one hand, policy-makers will need to change union and employer practices. On the other hand, policy-makers will have to change the behaviour of individual workers.

In the health field, active ageing requires incisive changes to present health practices at an individual and an institutional level. An active life in older age, that is a life free of debilitating or disabling health problems, will depend on how well individuals have ‘looked after themselves’. This, in turn, emphasises the importance of increasing preventative health policy with respect to current ameliorative practices. What is more, as increasingly more people pass from the “third age” to the “fourth age”, the demand for long-term care is likely to grow. An active ageing agenda needs to address how societies and health care systems can organise and deliver effective long-term care.

Finally, active ageing also implies the co-ordination and co-operation of a multitude of policy actors at different levels of governance. Since the idea of active ageing cuts across the traditional boundary between the public and private sector, active ageing and active ageing policies can never be the sole ‘property’ or responsibility of the public sector alone. Rather, enabling an active life in old age for European citizens calls for close co-operation between different policy actors within civil society. For active ageing policies to be successful, state institutions will have to co-operate with firms and with the plurality of organisations in the tertiary sector (i.e. voluntary organisations or self-help initiatives). What is more, this interaction will take place at all levels of governance. Whether or not European citizens will be able to lead an active life in old age not only depends on the type of policy frameworks in place at the European or national level. Significantly, the success of active ageing policies will depend on prevalent practices in firms, in hospitals, in education and in individual households.

Active ageing, then, is a very ambitious policy agenda. In effect, active ageing policies aim at changing the way we perceive, understand and deal with old age both at an institutional and an individual level. It will require a co-ordinated approach across different policy arenas at multiple levels of governance. Moreover, any successful active ageing agenda will have to take into account existing public policies, diverse policy-relevant activities within complex networks of private and voluntary organisations, and as well as established institutional structures. Active ageing policies, whether at regional, national, or European level, are always situated within specific institutional, socio-cultural and political environments. In a very real sense, existing European welfare state structures institutionalise norms and practices related to work, retirement, learning, health, and, most importantly, ageing. These socio-institutional environments represent potential barriers but also opportunities for formulating and implementing active ageing policies.

The overall aim of the proposed project, then, is to identify and analyse the socio-institutional, economic, political realities facing the implementation of active ageing policies in Europe. By analysing and comparing existing active ageing policy agendas in terms of their specific institutional environments and socio-cultural contexts across Europe, the ActivAge project will chart the economic, political and social space that European policy-makers need to navigate. In this way, the ActivAge project will point to the potential barriers and opportunities for active ageing policies these diverse institutional and cultural contexts give rise to. What is more, the ActivAge project will, using foresight methodology, ascertain how European policy-makers at all levels of governance can overcome potential barriers and seize the opportunities for active ageing in Europe.

In order to do this, the project will fulfil three specific objectives:

  1. Chart and analyse the existing active ageing policy landscape in Europe. The proposed project will map the socio-institutional, economic, and political landscape of active ageing reforms in Europe. This will include identifying and understanding the objectives of existing active ageing policies in the public, private and tertiary sectors as well as the means and tools policy actors use to implement active ageing policy. Further, the ActivAge project will identify and analyse the organisational, political and social contexts in which active ageing policies operate. In this way, the ActivAge project will provide an insight into existing socio-institutional and cultural preconditions for implementing active ageing policies.

  2. Identify and outline the barriers to and opportunities for implementing active ageing policies in Europe. Here, the ActivAge project will look closely at existing policy responses to demographic ageing in Europe. The aim is to provide a comparative analysis of how existing policy responses at all levels (i.e. state, firms and civil society) have managed or will manage to tackle the problems of an ageing society and how these relate to active ageing agendas at the national and European level. This will include, where applicable, an evaluation of how active ageing policies have impacted or are likely to impact on the challenges posed by demographic ageing.

Highlight and explore means of overcoming barriers and seizing opportunities. The ActivAge consortium will isolate and analyse instruments, structures and policy practices that ‘work’ for active ageing policy agendas. Here, the project will apply foresight methodology to ascertain areas in which increased policy co-ordination across policy communities as well as across different levels of governance promotes the successful implementation of active ageing policies. In this way, the proposed project will point European and national policy-makers towards ways of formulating and implementing effective active ageing policies in the future.

 


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